In marketing the Headcase Collection,™ Boxelder is trying to follow a few principles of the “Beanie Baby Business Model”, executed so brilliantly a few years back by Ty Company.  First of all, we plan to stay out of the big discount stores.  Instead, we are looking to supply the independent museum gift shop, home furnishings stores, eclectic boutiques and other gift retailers with something special.

Our next hope is that our retailers find a way to creatively display the Headcases in their stores. We have tried hard to make humor and whimsy part of the product so that you can have a little fun selling them.  At the very least, we hope that you will get one or two of the Headcases on pillows so you can draw attention to their fabric and their front- and backside images.  In their pouches or the acetate gift boxes, the Headcases can be easily displayed on tables, countertops, or wall racks.

In order to help offset some of your display costs (poly-filled pillows at Target or Wal-mart are $4 to $5 each) we are offering a first order discount of 10%. Please remind us in case we forget to offer this to you.